{"id":3395,"date":"2025-12-18T14:09:28","date_gmt":"2025-12-18T13:09:28","guid":{"rendered":"https:\/\/palmierisalumi.it\/the-fairytale-of-favola\/"},"modified":"2026-01-07T15:58:22","modified_gmt":"2026-01-07T14:58:22","slug":"the-fairytale-of-favola","status":"publish","type":"post","link":"https:\/\/palmierisalumi.it\/en\/the-fairytale-of-favola\/","title":{"rendered":"The Fairytale of Favola"},"content":{"rendered":"

Salumificio Mec Palmieri and Armando Testa Torino tell us the “Tale of Favola” through stop motion.<\/strong><\/p>\n

In 1997, Carlo Palmieri, in San Prospero, a town in the province of Modena, turned his passion for cured meats into something extraordinary: he invented the first mortadella stuffed and cooked in natural pigskin.<\/p>\n

Now, this true story becomes a fairytale. In fact, it became the “Fairytale of Favola,” because that\u2019s what the mortadella was called. <\/p>\n

The story is told in the most magical way by the third and fourth generations of the Palmieri family and the Armando Testa Torino agency, who saw the potential for a beautiful narrative in this true story.<\/p>\n

To celebrate its essence, a completely different visual style was chosen, one that recovered the technique of “step one” \u2014 a frame-by-frame technique that requires precision, attention, and time, just like the production of mortadella itself. This stylistic choice highlights the value of craftsmanship and things made with love. <\/p>\n

The Palmieri family\u2019s interest in animation and this technique met the historic vocation of Armando Testa for visual imagination and the artisanal language of frame-by-frame. From this synergy, a short film was created with more of a cinematic flavor than a classic commercial, produced by AT Studios and directed by DaDomani for design and direction. <\/p>\n

The story, envisioned as a format that could have additional episodes, comes to life from a book where the pages are slices of soft and fragrant mortadella. We then enter San Prospero and meet Grandpa Carlo and his “obsession”: to make mortadella even better. In his workshop, he selects the finest meats, measures the most precious ingredients, sews a natural pigskin casing like it\u2019s a magic garment, halts the cooking time, and finally brands his creation with fire. Thus, a mortadella is born that is so unique it is called \u201ca Fairytale.\u201d <\/p>\n

The new spot dedicated to Mortadella Favola will be on air from December 21st in TV formats 30\u201d\/15\u201d and on the radio, and from December 25th, it will be in cinemas with the 45\u201d version.<\/p>\n

 <\/p>\n\r\n

\n
Click to see the spot!<\/a><\/div> \n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Salumificio Mec Palmieri and Armando Testa Torino tell us the “Tale of Favola” through stop motion. In 1997, Carlo Palmieri, in San Prospero, a town in the province of Modena, turned his passion for cured meats into something extraordinary: he invented the first mortadella stuffed and cooked in natural pigskin. Now, this true story becomes […]<\/p>\n","protected":false},"author":1,"featured_media":3394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-3395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortadella-favola-news-en"],"acf":false,"_links":{"self":[{"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/posts\/3395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/comments?post=3395"}],"version-history":[{"count":1,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/posts\/3395\/revisions"}],"predecessor-version":[{"id":3397,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/posts\/3395\/revisions\/3397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/media\/3394"}],"wp:attachment":[{"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/media?parent=3395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/categories?post=3395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palmierisalumi.it\/en\/wp-json\/wp\/v2\/tags?post=3395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}